You are right:
In 99% of all cases writing headlines that work isn’t a given talent. It’s earned.
Today we are paying attention on ways to build effective headlines every time you need them:
Be helpful and provide value to your readers and start from the headline. Yes, it doesn’t sound like something creative, but you are helping your reader to understand what’s the reward for him or her if they continue reading the content.
Focus on evoking emotions by delivering a sense of pleasure or a feeling of avoiding a pain – these two ones are among the most widespread among people looking for solutions.
The question headline is infinitely effective. Look for questions your audience needs answered.
Do’s and Don’ts
Educating your audience is key for creating trust. Headlines with Do’s and Don’ts are always well perceived and if the content is really useful you’ll be scoring new points for authority voice in your field.
Believe it or now: we are wired to love lists. Probably the most prevalent type of headlines online nowadays. Perfect for blog post titles of any kind.
Want to present an inspirational story? Why not do it with an inspirational title? Who doesn’t like being inspired?
Are you able to create a headline that will keep someone up at 2 a.m.? Speaking to problems able to keep readers late at night is a proven test that you’ve mastered your headline writing skill.
Be helpful and be ready to show it demonstrating care since the very beginning. Show your empathy in your headline and your readers will love you from the first second the cross on your piece of content.
“I’ll teach you to speak Spanish fluently in 3 month” – just make a promise and deliver it. This type of beginning is a proven way to escalate your success quickly.